Bringing together thought leaders, researchers and stewardship practitioners across destination marketing, management and the wider tourism industry, we’ve formed the Global Stewardship Innovation Lab to ground the Wayfinder in global best practices.

What Partners are Saying

Curated By Industry, For Industry

We are dedicated to adopting an industry-led, evidence-based approach in the ongoing development of the Wayfinder. Harnessing the collective expertise and diverse perspectives of Innovation Lab members from across the world, we have begun the process of cultivating a comprehensive understanding of the tourism system, delving into its dynamic intricacies and impacts, in order to unify and advance the industry forward together.

No matter where you are in your stewardship journey, the Wayfinder’s global destination management framework provides clarity for destination organizations, guiding data-driven decision-making that will allow us to build vibrant and flourishing communities for all to enjoy.

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A Collaborative Effort

During the inaugural, in-person convening of Innovation Lab members, we’ve set forth to begin establishing a shared definition, global framework and standards for destination stewardship. View the process first-hand as we continue to innovate together.

Meet the Innovation Lab

Sara Meaney

Sara Meaney

Managing Partner, Coraggio Group
Melissa Cherry

Melissa Cherry

Chief Diversity & Inclusion Officer, Miles Partnership

Jeremy Sampson

CEO, The Travel Foundation

Jake Haupert

Conscious CEO, Transformational Travel Council

Kiri Goulter

Director - Destination Management, Regional Tourism New Zealand

Dr David Ermen

Managing Director, Destination Capacity
No Headshot Available

Adam Burke

President & CEO, LA Tourism and Conventions

Debbie Clarke

Director of Regenerative Development, The Centre for Good Travel

Anna Pollock

Founder, Conscious Travel

Gracen Chungath

Sr. Vice President - Destination Development, Destination Canada

Dan Smith

Director of External Affairs, Visit California

Todd Davidson

CEO, Travel Oregon & Brand USA Board Chair

Nan Marchand Beauvois

Ex Sr. Vice President Industry Relations and Membership, ex US Travel

Dr Rickey Thigpen

President & CEO, Visit Jackson

Marco Lucero

Co-Founder, Cuidadores de Destinos

Dawnielle Tehama

Senior Associate Principal, Coraggio Group

Anthony Everett

President and Chief Executive Officer, 4VI

Sarah O’Donnell

Marketing and Communications Director, Destination Queenstown

Jason Herzog

President, Agency Tourism

Jack Johnson

Chief Advocacy Officer, Destinations International

Nejc Jus

Director of Research, World Travel and Tourism Council

Danny Guerrero

CEO & Founder, The Culturist Group
No Headshot Available

Lilly Rocha

CEO/Executive Director, Latino Restaurant Association

Member Articles

Ready to Chart Your Course?

We want to partner with you to build a vibrant and thriving future for the tourism industry. Discover how the Wayfinder can center community in your decision-making to better balance resident quality of life while still providing a transformational visitor experience.

Wherever you are on your journey, we’ll meet you there.

Additional Resources

About The Wayfinder

Destination Stewardship