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More Than Just a Tool

The Wayfinder is more than just a tool—it's a partnership, grounded in human interaction, that empowers destination organizations to achieve their destination stewardship goals with confidence and clarity. The Wayfinder embodies a deeply collaborative and consultative approach, with features and services designed to guide and support you every step of the way.

Action to improve your DSI rating

Continuous Improvement Pathway

Calculate your Destination Stewardship Indicator (DSI) with the Wayfinder Self-Assessment tool to understand your journey and identify areas for improvement. The Wayfinder's structured pathway is designed for continuous enhancement of your destination stewardship capability and capacity.

Integrated Content Management System

Enhance your stewardship efforts with valuable insights and access to global best practices. The Wayfinder content management system serves as a repository of external tools, templates and resources curated by our team of industry experts.

Client exploring the Wayfinder platform
Dynamic Reporting from Wayfinder tool

Dynamic Reporting

The Wayfinder Assessment Report tool facilitates effortless report generation to inform strategic direction, make data-driven decisions and communicate progress to key stakeholders.

Global Benchmarking

Global comparisons and stewardship indicator benchmarks will become available as the Wayfinder community grows, equipping you with actionable insights derived from comprehensive data analysis. Gain valuable perspective, enabling informed decision-making and strategic planning.

Continuous Improvement Pathway DSI model
Continuous Improvement Pathway Workspace system

Multi-User Environment

Improve efficiencies, foster team accountability and track workflow progress in real-time with the Wayfinder's collaborative, multi-user environment.

Personalized Onboarding

Through one-on-one consultations, we tailor the onboarding process and provide comprehensive training to ensure seamless integration and alignment with your business objectives and existing management tools.

Personalized onboarding with the Wayfinder team
Zoom call with Wayfinder team for Ongoing Support and Guidance

Ongoing Support and Guidance

Our support goes beyond implementation. We provide ongoing guidance, adapting to your evolving needs and empowering your team with the knowledge and tools needed for success.

Customer Enablement Services

A dedicated account manager serves as your primary point of contact, offering customer enablement support and ongoing consultation based on a deep understanding of your destination's needs. Working together, we'll develop a personalized destination stewardship plan, prioritize actions and optimize your Wayfinder experience.

phone call with Wayfinder team for Guidance or Customer Enablement Services
The Global Stewardship Innovation Lab community

Community Engagement

Join a community of like-minded destinations and thought leaders building a better future for the tourism industry. We facilitate knowledge sharing, networking opportunities and peer-to-peer support to foster collaboration and drive innovation.

State-Wide Support

The Wayfinder Enterprise provides tailored solutions for country- or state-wide stewardship initiatives. View aggregated stewardship activities at regional, sub-regional and destination organization levels to support your destinations and enhance stewardship outcomes.

Community support helping rebuild forest life

Featured Case Studies

Ready to Chart Your Course?

We want to partner with you to build a vibrant and thriving future for the tourism industry. Discover how the Wayfinder can center community in your decision-making to better balance resident quality of life while still providing a transformational visitor experience.

Wherever you are on your journey, we’ll meet you there.

Plans for Every Destination

Gain the clarity, organization and momentum you need to navigate your destination stewardship journey.

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Wayfinder Gateway

For destinations just getting started, the Wayfinder Gateway is a self-service, low-entry membership level with digital onboarding services included.

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Wayfinder 365

For destinations seeking more support, the Wayfinder 365 is a mid-entry membership level with in-person onboarding and customer enablement services included.

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Wayfinder Enterprise

For destinations driving change throughout their jurisdictions, the Wayfinder Enterprise is a high-entry membership level with bespoke in-person onboarding and customer enablement services included.

What Partners are Saying