Plans for Every Destination

Navigate your destination stewardship journey with clarity while bringing operational efficiencies to your tourism organization. Compare plans to find the one that's right for you, or contact our team and we'll work together to create a customized solution.

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Wayfinder Gateway

$100 USD / Month

For destinations just getting started, the Wayfinder Gateway is a self-service, low-entry membership level with digital onboarding services included.

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Wayfinder 365

$200 USD / Month

For destinations seeking more support, the Wayfinder 365 is a mid-entry membership level with in-person onboarding and customer enablement services included.

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Wayfinder Enterprise

Price Upon Request

For destinations driving change throughout their jurisdictions, the Wayfinder Enterprise is a high-entry membership level with bespoke in-person onboarding and customer enablement services included.

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What Partners are Saying

“A destination can bounce back and return to business as usual, which may at times place an unsustainable burden on destinations and communities, or it can proactively bounce forward and adopt a stewardship approach that balances the needs of visitors with the needs of destinations and residents. Old business and governance models will likely hold back new aspirations for destination stewardship. A reset based on structural changes to how tourism is governed can help protect the future of destinations and the sector.”
- Jeremy Sampson, The Travel Foundation
“A destination can bounce back and return to business as usual, which may at times place an unsustainable burden on destinations and communities, or it can proactively bounce forward and adopt a stewardship approach that balances the needs of visitors with the needs of destinations and residents. Old business and governance models will likely hold back new aspirations for destination stewardship. A reset based on structural changes to how tourism is governed can help protect the future of destinations and the sector.”
- Jeremy Sampson 2, The Travel Foundation
The Wayfinder has been an invaluable resource for us at Los Angeles Tourism and Convention Board. It provides a clear visual framework for our GSTC assessment recommendations, enabling us to understand our organizational strengths in destination stewardship and prioritize strategic actions across our team and community. This recognition of Wayfinder’s alignment with GSTC standards further reinforces its utility as we pursue our sustainability goals.
- Adam Burke, President & CEO, Los Angeles Tourism
Adopting a holistic perspective on sustainability showcases the Wayfinder’s commitment to a comprehensive and global approach.
- Randy Durband, CEO, Global Sustainable Tourism Council

Product Features

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Continuous Improvement Pathway

Empowers DMOs with suggested actions to enhance their Destination Stewardship capabilities and capacity through a structured pathway of continuous improvement.

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Supporting Services

Embracing a relationship-driven, consultative approach, our tool ensures ongoing support from facilitation and consultant teams at every level, guiding your journey every step of the way.

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Dynamic Reporting

Facilitates effortless generation of customized reports, enabling DMOs to make data-driven decisions efficiently and accessibly.

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Multi-User 
and Workflow Tracking

Enables multiple users to collaborate seamlessly while tracking workflow progress, enhancing team efficiency and accountability.

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Ready to Chart Your Course?

We want to partner with you to build a vibrant and thriving future for the tourism industry. Discover how the Wayfinder supports holistic well-being by better balancing the needs of communities and visitors alike.

Wherever you are on your journey, we’ll meet you there.

Schedule a Free Demo

Additional Resources

Global Stewardship Innovation Lab

Contact

Resources