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Hosted by One West Tourism Alliance and presented by Rachel Brown, Destination Stewardship Director, North America of Destination Wayfinder, this webinar explores how destination organizations can start embedding stewardship into their foundation.
If your destination is feeling the pressure—from overtourism to community pushback to climate-related disruptions—this is your sign: it’s time for a shift.
Destination stewardship can no longer be treated as a side project or a once-a-year campaign. It must become the central operating system of your DMO—embedded in your strategy, baked into your operations and championed by every department.
Watch the webinar recording to learn how your organization can make that transformation. You’ll learn how to integrate stewardship into your organization’s core functions, including planning, marketing, funding and measurement, using the Destination Wayfinder framework as a guide.
You’ll also hear from Executive Chair and CEO of 4VI Group, Anthony Everett as he shares Vancouver Island’s stewardship journey, offering real-world insights, lessons learned and practical next steps you can bring back to your organization.
