Press Kit
About the Wayfinder
The newly released Wayfinder provides the first industry-led, evidence-based framework for destination stewardship. Built within a tried and tested SaaS platform, the Wayfinder offers a clear path for destination organizations to create and advance stewardship strategies. The purpose-built software will transform destination management, allowing tourism organizations and stewardship consultants to streamline operations and dedicate resources to the areas that matter most to destinations and the communities they serve.
The robust framework was created and workshopped extensively with the Global Stewardship Innovation Lab, a group of thought leaders, researchers and stewardship practitioners across destination marketing, management and the wider tourism sector—including destinations who are pioneering in this space.
It's a transformational way of looking at tourism and how destination organizations do what they do.
Media Inquiries
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