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Release Overview
Survey Hub is now available as a flexible distribution and engagement tool that supports segmented completion of the Destination Wayfinder self-assessment. This feature is part of the platform’s continued investment in scalable solutions that enable broader participation and more accurate insights.
What’s New
Survey Hub introduces the ability to distribute sections of the self-assessment across multiple stakeholder groups or departments. The feature supports destinations that prefer to complete the assessment collaboratively or in stages, ensuring alignment with internal capacity and strategic planning structures.
The full process is supported by the Destination Wayfinder team, ensuring each survey deployment remains consistent with the core Destination Wayfinder framework.
Survey Hub is especially valuable for destinations looking to expand engagement, validate internal insights and drive consensus across diverse audiences.
Key Benefits
- Enables segmented self-assessment completion by department, partner or stakeholder group
- Improves assessment accuracy through cross-functional or community input
- Helps destinations validate assumptions and build shared ownership of results
- Provides a managed, flexible alternative to one-time internal completion
- Strengthens strategic planning by identifying alignment gaps and emerging themes
Integration & Support
Survey Hub is managed by the Destination Wayfinder team and integrates seamlessly with existing client journeys.
This release includes a companion Survey Hub Handbook, which provides guidance on stakeholder mapping, outreach communications and best practices for implementation.
Looking Ahead
Survey Hub is a transitional feature that will continue evolving in future phases of the platform. Plans are in motion to embed survey distribution more directly within the Destination Wayfinder dashboard, creating an even more interactive, self-service experience for destinations.