The Wayfinder is an industry-led destination management framework, designed to guide destination organizations through a continuous improvement pathway that measures, monitors and improves destination stewardship capability and outcomes.
Systemic Challenges Require Systemic Solutions
We understand that destinations worldwide are grappling with mounting social, cultural and environmental pressures.
From tackling productivity and leakage to fostering sector-wide coordination, the Wayfinder enables you to make strategic decisions today to create lasting, positive impacts for your destination and community for generations to come.
Product Features
Continuous Improvement Pathway
Empowers DMOs with suggested actions to enhance their Destination Stewardship capabilities and capacity through a structured pathway of continuous improvement.
Supporting Services
Embracing a relationship-driven, consultative approach, our tool ensures ongoing support from facilitation and consultant teams at every level, guiding your journey every step of the way.
Dynamic Reporting
Facilitates effortless generation of customized reports, enabling DMOs to make data-driven decisions efficiently and accessibly.
Multi-User and Workflow Tracking
Enables multiple users to collaborate seamlessly while tracking workflow progress, enhancing team efficiency and accountability.
Plans for Every Destination
Gain the clarity, organization and momentum you need to navigate your destination stewardship journey.
Wayfinder Gateway
For destinations just getting started, the Wayfinder Gateway is a self-service, low-entry membership level with digital onboarding services included.
Wayfinder 365
For destinations seeking more support, the Wayfinder 365 is a mid-entry membership level with in-person onboarding and customer enablement services included.
Wayfinder Enterprise
For destinations driving change throughout their jurisdictions, the Wayfinder Enterprise is a high-entry membership level with bespoke in-person onboarding and customer enablement services included.
Global Partners
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